Packaging compliance data — your PPWR labels and reporting, structured
The EU packaging regulation (PPWR) does not require a digital product passport for packaging — it requires labels. Every pack needs a harmonised label showing its material composition (from August 2028 at the earliest). A QR code next to it is optional; only reusable packaging must carry one (from February 2029 at the earliest). TracePass structures the data behind those labels — material, recycled content, recyclability, EPR registration — into 64 fields per SKU, and can publish an optional QR passport for every pack variant.
Our promise
Compliance-ready in 2–4 weeks, without changing your existing systems.
Who this is for
Packaging producers, fillers, and brand owners placing primary / secondary / tertiary packaging on the EU market — food, beverage, e-commerce, rigid plastics, flexibles, paper, glass, aluminium.
How TracePass helps — Packaging
Concrete things TracePass does for this category — not a list of what the regulation requires.
AI suggests material composition, recyclability grade and recycled-content % from your packaging data, each with its source, for you to approve.
Structured material-composition editor (% per material + functional layer) instead of free text that drifts SKU-to-SKU.
EPR scheme as an enum per Member State (PRO Europe, DSD, Valorie, CITEO, etc.) — producer registration number captured as structured data.
Batch creation scales to the distributor use case: thousands of SKU-variant passports from one product-line template.
Recyclability-grade field is future-proof — current (national or voluntary) grade now, ready to update when PPWR harmonised criteria arrive.
Built against Regulation (EU) 2025/40 (the Packaging and Packaging Waste Regulation, PPWR) — recyclability classes, minimum-recycled-content thresholds per material, and reuse-target reporting are all in the schema, ready for the staged enforcement dates.
What's in the Packaging template
64 fields — The fields aren't abstract — here are the groups you'll actually work with:
- Material composition (structured by layer)
- Recyclability grade (A / B / C)
- Recycled-content % per material
- Packaging weight, volume, pack-to-product ratio
- Return-scheme + EPR scheme + producer reg number
- Disposal + collection-points URL
- Food-contact + restricted-substance disclosure
Questions buyers in this category ask
Does PPWR require a digital product passport for packaging?
No. PPWR (Regulation (EU) 2025/40) is a labelling regime, not a passport regime. What is mandatory is the label: a harmonised pictogram showing the packaging's material composition, from 12 August 2028 or 24 months after the Commission's implementing acts, whichever is later. A QR code next to that label is optional. A QR code or other digital carrier is mandatory only for reusable packaging, from 12 February 2029 at the earliest. Where the packaged product already needs a data carrier under other EU law, such as a digital product passport, the packaging information goes on that same carrier instead of a second code. TracePass gives you the structured data behind the labels and, if you want one, a QR passport per pack variant.
We have 1,500 pack formats across the catalog. Feasible?
Yes. Most packs share most fields — you define a product line once and batch-create the SKU-variant passports. Typical throughput: ~500 passports / minute on the batch API.
Recyclability-grade A/B/C isn't finalised yet. What do we put?
Your current voluntary or national grade with the evidence source. TracePass stamps every update so when PPWR harmonised criteria land, the transition is traceable — not a rewrite.
How do we evidence the recycled-content percentage PPWR asks for, rather than just stating a number?
Under PPWR (Reg (EU) 2025/40) recycled content is a regulated field, and a bare percentage with no source behind it is hard to defend in an audit. TracePass pulls the figure straight from your supplier datasheets, certificates and test reports, then records it with a confidence score and a link back to the exact source document. You review and approve each value before it publishes, so the number on your label or passport always traces to a file you can show a regulator.
Does TracePass also cover our EPR registration, or is that a separate filing?
EPR registration stays a separate obligation you handle with your national producer-responsibility scheme; TracePass does not file it for you. What it does is treat the EPR registration reference as one of the PPWR-regulated packaging fields, capturing it alongside material and recyclability so your packaging data stays consistent with what you have already registered. That way your labels and your EPR record point to the same packaging data instead of drifting apart over time.
Related product categories
Ready to generate packaging passports?
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Reviewed by Malin Ivanov, Managing Director — on