Toy Passports — from your LEGO-style product pages to a QR in minutes
Toy DPPs are compact — 27 fields. TracePass reads your brand pages, fills age grading, materials, phthalate / SVHC claims, and finds your Declaration-of-Conformity URL. You review and publish.
Our promise
Compliance-ready in 2–4 weeks, without changing your existing systems.
Who this is for
Toy manufacturers, brand owners, importers, and distributors placing toys on the EU market.
How TracePass helps — Toys
Concrete things TracePass does for this category — not a list of what the regulation requires.
Research agent reads your product pages and brand hubs — pulls age grade, primary materials, safety warnings automatically.
EN 71-3 heavy-metal data as structured test result (standard version + elements tested + test-lab identity) — not free text.
URL-hunt pass finds manufacturer-hosted Declaration-of-Conformity PDFs without a manual search.
Null-with-evidence for 'no SVHC detected' and 'phthalate-compliant' claims — keeps the passport honest while declaring the check was made.
Smallest template in TracePass (27 fields) → fastest onboarding. A brand with 200 SKUs can be fully drafted in an afternoon.
Schema mapped to the Toy Safety Directive (Directive 2009/48/EC) essential safety requirements — chemical, physical, mechanical, electrical, hygiene + radioactivity all surface as structured fields on the passport.
What's in the Toys template
27 fields — The fields aren't abstract — here are the groups you'll actually work with:
- Age grading + safety warnings (per-market language)
- Materials (primary + secondary)
- EN 71-3 heavy-metal migration
- Phthalate + SVHC compliance
- CE marking + notified body
- Declaration of Conformity URL
- Disposal + recyclability
Questions buyers in this category ask
The Toys DPP isn't mandatory yet. Why start now?
Two reasons. (1) Early brand signal to retailers that you're compliance-ready. (2) When the revised Toy Safety Regulation kicks in, you're not scrambling to back-fill 27 fields across a 500-SKU catalog.
Small studio, not ready for €350/mo. Options?
Basic plan at €49/mo covers 25 passports — enough to pilot. AI extraction is Starter+ only, so you'd type some data manually. Upgrade when the catalog or the deadline grows.
Can the AI actually read our EN 71 test reports and phthalate results?
Yes. You upload the existing EN 71 test reports and SDS-style chemical data, and the AI extracts the regulated values — heavy-metal migration, phthalate and SVHC results, age grading — into the matching DPP fields, each with a confidence score and a link back to the source page. Nothing publishes until you review and approve it, so a flagged or low-confidence field never slips through. AI extraction is on Starter (€350) and up.
We import toys rather than make them. Can we publish a passport from the supplier's DoC?
Yes — importers and distributors are exactly who this serves. You upload what the manufacturer already gives you (the EN 71 test reports, the Declaration of Conformity, the CE documentation) and the AI maps it into the 27 DPP fields, including the DoC URL and age grading with the safety warnings per market language. The source attribution on each field keeps a clear audit trail back to the supplier document, which matters when you carry the EU responsibility for what you place on the market.
Related product categories
Ready to generate toys passports?
We're onboarding design partners now. The manufacturers who land first are the ones who move before the deadline pressure — that's our speed advantage and yours.
Reviewed by Malin Ivanov, Managing Director — on